Websites
Websites with a clear structure, a strong visual presence and content that guides visitors towards action. We design every page around your brand, audience and goals.
The web design and development division of Echelon TLSM
See your
business from
a different angle.
We create digital platforms where strategy, design and technology work as one. From a website that presents your business to a system that moves it forward.
Strategy.
Design.
Technology.
01 / A NEW PERSPECTIVEContinue exploring ↓
02Our perspective
Your digital presence is part of your business.
It is where people discover who you are, decide why they should trust you and choose whether to take the next step.
That is why we start with the essence of your business — its goals, audience, character and direction. Then we build the digital tool that can express and support them.
Strategy. Design. Development.
One shared direction.
03What we create
From the first impression
to the system behind it.
Digital campaigns and landing pages
Focused pages for a product, service or campaign. One clear story, one primary action and content that supports the decision.
Online stores
A complete experience for discovering, choosing and buying products. From product presentation to ordering and content management.
Digital platforms and systems
Client portals, bookings, catalogues, internal dashboards and specialised business tools — built around the way your team works.
Visual systems and brand presence
Digital design systems that bring consistency to every page, interaction and piece of content. For brands that need more than a new homepage.
04How we work
The details define the whole.
We start with the goal
First, we understand what the project needs to achieve. Its structure, design and functionality follow that goal.
Design is part of the solution
The visual direction is not decoration added to a finished product. It organises information, creates character and helps people find their way.
Technology should serve the experience
We choose the right tools for each project. Every feature has a reason to be there.
Every interaction has a role
Animation, motion and interactive elements should improve understanding or the experience itself. We do not add effects that contribute nothing to the whole.
We build each project as a system
Content, design and functionality are planned together, so the website works consistently from the first screen to the final step.
05Four directions
Choose the scale
you need.
Our packages offer a starting point for the scope of your project. After a conversation, we define the specific pages, content, features and timeline.
Starter
01 / 04A clear, compelling digital beginning.
For a new business, a standalone service or a brand that needs a professional online presence.
- A single-page website with clearly organised sections
- An individual visual direction
- Structure and content built around your core offering
- A contact form or another primary enquiry channel
- Responsive design for phones, tablets and desktops
- Essential technical and SEO setup
Ideal for: new brands, small businesses, independent professionals and individual services.
Discuss a starter projectBusiness
02 / 04A complete presentation of your business.
For established companies that need more space for their services, team, projects and information.
- A multi-page website
- A tailored design system
- Pages for services, team, projects and contact details
- Interactive elements and motion that follow the visual direction
- A search-friendly content structure
- The option of a bilingual version
- Training in managing core content, where applicable
Ideal for: established businesses, studios, clinics, consultants and growing companies.
Discuss a business projectPremium
03 / 04A brand experience with character and depth.
For companies and products that want their digital presence to express their brand’s full potential.
- An in-depth strategy for structure and content
- A bespoke concept and design system
- A story developed across several pages or scenes
- Custom animations and interactions
- Extended galleries, case studies or editorial content
- Preparation for multiple languages, where needed
- A content management environment tailored to the project
Ideal for: premium brands, hotels, property developments, cultural projects and products with a distinctive character.
Discuss a premium projectPlatform
04 / 04A digital experience with a working system behind it.
For businesses whose website needs to do real work — take orders, manage bookings, organise content or connect different parts of a process.
- Everything needed to present your business
- Functionality designed around your specific process
- Online orders, bookings, catalogues or client portals
- An admin dashboard for managing information
- Integrations with selected external services, where appropriate
- Testing of key user journeys before launch
- Handover with operating instructions
Ideal for: restaurants, hotels, retail businesses, booking-based services and companies with specialised internal processes.
Discuss a platform06Process
Clear decisions
at every step.
Conversation
We get to know your business, audience, goals and project constraints. We discuss what the website needs to do and who will prepare the materials.
You receive: an agreed direction and an initial outline of the scope.
Structure and direction
We organise the content, key pages and primary actions. We develop a visual direction that reflects your brand’s character and the needs of the project.
You receive: an approved structure and design concept before development begins.
Design and development
We build the project step by step. You can review the work in progress and provide feedback at agreed stages.
You receive: a working version of the website and a clear channel for feedback.
Testing and launch
We check the key pages, interactions and features. We prepare the project for launch and hand over access and instructions.
You receive: a live website and a clear handover for the next phase.
07About Parallax
A different perspective.
One complete system.
Parallax is the web design and development division of Echelon TLSM.
We create websites and digital systems with the entire experience in mind: what people see, what they understand, how they feel and what they can do next.
We bring creative thinking, design and development together in one shared direction. The digital product becomes a natural extension of the brand, rather than something separate from it.
PARALLAXThe web design and development division of Echelon TLSM
08Concepts
Different worlds.
A new perspective.
Visual directions for the next digital experience.
09Websites that come to life
Motion is part of the experience.
Motion is part of every Parallax project. Even our Starter package includes a subtly animated background — abstract or inspired by the brand — chosen to add life and depth without distracting from the content.
When a project calls for something more distinctive, we can go beyond standard web animation. Through the production capabilities of Echelon TLSM, we create original visual material — from animated product shots and atmospheric environments to a cinematic film made specifically for the brand.
Visions in motion
10Frequently asked questions
Before we
begin.
How do I know which package is right for me?
We start with your goals and the task at hand. If you already know what you need, we can discuss the right package. If not, we will define the scope together.
Do the packages include a fixed number of pages and features?
The descriptions provide a starting framework. The precise scope depends on the content, complexity and needs of the project, and is agreed in writing before work begins.
Can you help with the content?
Yes. We can help structure, edit and present the information you provide. We rely on you for the facts, data and claims about your business.
Can I edit the website myself after launch?
That depends on the project and the package you choose. If you need to update content regularly, we will plan a suitable content management system from the outset.
Do you work with clients outside Sofia?
Yes. Meetings, reviews and coordination can all take place remotely.
What happens after launch?
We hand over the project and access credentials. If you would like maintenance, content updates or a further phase of development, we can discuss a separate scope.
How long does a project take?
The timeline depends on the scope, features and readiness of the content. We define it after our initial conversation and include it in the project proposal.
How do we get started?
Send us a brief description of your business and what you need. We will get in touch to establish whether Parallax is the right partner and what the next step should be.
11The next step
Let’s find
the right perspective.
Tell us what you want your project to achieve. We will explore the possibilities and define the right scope.